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Back in 2008, when I was making short online videos - and secretly hoping I'd become the next YouTube star - I found it really frustrating and time consuming to have to coordinate accounts on different platforms and spend hours uploading content to each specific one.

But recently, I came across TubeMogul, godsend for anybody producing or uploading video content.

Recently, Facebook made changes to its service - and subsequently its privacy policy - and once again, the blogosphere is full of criticisms over Facebook's latest move.

The changes, which open up users private information for a range of websites, and a new privacy policy that tops 5,800 words - and is longer than the US Constitution! - could very well be the spark that ignites a huge anti-Facebook backlash

And in reality, anybody involved in social media marketing needs to be concerned about Facebook's actions - and the potential impacts on a user base growing increasingly frustrated by Facebook's lack of concern for privacy.

Yesterday, Facebook made it official and changed the "Become a Fan" button to "Like".

Despite the change, Annie Ta, a spokesperson for Facebook said, "People can still refer to users who 'like' a page as 'fans' or 'people who like this page.'"

When the announcement was made in March, I wrote about the proposed change and said that it will likely lead to a mixed bag and more social noise

Twitter, the breakout and social media darling of 2009 recently announced it would be placing Promoted Tweets in search results.

On its official Twitter blog, Biz Stone, the founder of Twitter, announced that Twitter has finally decided to implement a business model to monetize its explosive growth.

It looks like Hashtags.org is no longer they recently updated their Twitter account soliciting bids for their properties:

Hashtags.org is for sale, along with this account. Email superphly@gmail.com if you are interested in making an offer. #whatcouldhavebeen

For those that never came across it, Hashtags.org was a site that focused specifically on the various hashtags used in Twitter and offered interesting insights into the most popular tags, the newest tags, and some of the weirdest Twitter hashtags ever made.

For those new to the concept of social media marketing and web 2.0 technologies, I recently came across an interesting YouTube video that does a good job of explaining the basics of various platforms and how they can help you grow and expand your business, brand, and online visibility.

With the Toronto mayoral campaign getting into full swing, pollsters, analysts, and pundits have begun dissecting every move made by the candidates - who's ahead, who's behind, and who's made the latest gaffe are just some of the more common topics you'll see in mainstream and online press in the coming months.

Interestingly, yesterday, the Toronto Star published an insightful article about mayoral candidates using social media to connect with voters.

With the economy still sputtering towards a full recovery, it's no surprise that social media marketing is taking off. After all, some would argue that compared with traditional marketing, social media marketing campaigns require fewer resources. As a result, we're seeing more and more organizations and businesses look to Facebook, Twitter, and YouTube to grow their brand and connect with their customers.

But what's the role of a social media platform? Should it only contain sales content? Or should it attempt to foster a community?

Recently, the Seattle Times had an interesting article about how retailers are increasing their use of social media but that experts disagree on what social media should do.

Bebo, the fourth most popular social networking website in the United Kingdom, could be shut down after its parent company AOL said it "is a business that has been declining".

According to research from ComScore, Bebo's unique visitors are down 45% compared with last year. And it now boasts a subscriber based of about 13 million, down from 40 million two years ago.

Recently, I took an online webinar on social media and after the individual presentations, the first question asked was "What's going to be the next hot thing in social media?"

I wasn't surprised the question was asked given that social media marketers are always looking for the next hottest platform so that they're ahead of the wave instead of riding it.

Depending on who you ask, some would say that local, location-based platforms like Foursquare are the new hot platforms. But Jim Tobin, the President of Ignite Social Media, says that social media in 2010 will be dominated by a battle between Facebook and Google for a share in the lucrative, and emerging, world of social commerce